In response to Hurricane Irma, the Division of Regulation launched a billboard campaign from November 2017 to April 2018 to urge consumers to hire licensed contractors if their home suffered hurricane damage. The designs were distributed in English and Spanish.
Billboard Design
The billboard was designed to draw attention and communicate our message effectively within 5-10 seconds.
Value Summary
Total Campaign Contract Amount: $15,675
Total Value: $102,262
Approximate Value Match: 6 to 1
Eyes-On Impressions
Estimated Total Eyes-On Impressions (EOI): 17,969,520
EOI are the number of persons per week who are likely to notice an ad on an out of home display for either 12 hours (un-illuminated: 6 am to 6 pm) or 18 hours (illuminated: 6 am to 12 midnight). Unless specified as In-Market, EOIs include all persons who notice the unit, regardless of the origin of their trips. The numbers are based on Traffic Audit Bureau’s statewide average.
[View Estimated Total Eyes-On Impressions Report]
Info
Acted as the main liaison between DBPR and the Florida Outdoor Advertising Association (FOAA) to coordinate a 6 month, state-wide, $15,000 billboard advertising campaign. Also designed the billboard based on vendor specifications.
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