My experience includes designing print and web graphics, media relations, writing and editing internal/external communications, business-to-business communications, social media management, photography, event planning, web design, email marketing, and video filming & editing.

• Transformed the OEV Newsletter into an award-winning publication.
• Manage OEV marketing budget.
• Design print and web graphics for outreach and education.
• Manage OEV social media, including: Facebook, Twitter, YouTube, LinkedIn and Instagram.
• Coordinate advertising campaigns, write copy and design ads.

• Act as product designer for the Florida Electronic Financial Disclosure Management System (eFDMS).
• Produce high-fidelity mockups that communicate eFDMS user interface and user experience to product owners and development team.
• Map eFDMS processes and re-design processes based on user feedback to achieve the highest quality end product.
• Perform content updates to Florida Historic Capitol Museum website using Visual Studio 2019.
• Maintain the reference library for Legislative Search & Browse by adding content collections and deploying updates to load-balanced servers.
• Develop 508 compliant PDF forms and documents

• Acted as an on-the-record agency spokesperson to national and state media outlets.
• Triaged media requests based on working knowledge of the 7 businesses and 30 professions licensed and regulated by DBPR.
• Communicated complex, confidential and nuanced issues with clarity and accuracy.
• Drafted and edited written communications in AP Style, including: press releases, statements, speeches, talking points, newsletters and articles.
• Tracked agency press coverage.
• Maintained position of Outreach Coordinator and continued to perform required duties.

• Managed all DBPR social media, including: Facebook, Twitter, YouTube, LinkedIn and Instagram.
• Acted as the main liaison between DBPR and the Florida Outdoor Advertising Association to coordinate a 6 month, state-wide, $15,000 billboard advertising campaign that resulted in an estimated 17,969,520 total Eyes-On Impressions.
• Planned DBPR’s 7th annual Celebrating Women in Business conference, including: securing the venue, connecting with panelists, inviting attendees, promoting the event through social media, and developing event materials.
• Pioneered the development of the DBPR Hurricane Guide including: compiling all content, editing copy, and layout design.
• Facilitated partnership with the Better Business Bureau to maximize outreach and reinforce goals and initiatives.
• Designed educational print brochures to distribute at events.