DBPR and BBB Partnership 2016

DBPR partnered with the Better Business Bureau (BBB) semiannually in an effort to inform consumers on hurricane preparedness and unlicensed activity.

Hurricane Preparedness Week ( May 15 to 21, 2016 )

Social Media

The BBB hurricane guide, which included a link to DBPR’s 2016 Natural Disaster Guide, was shared to the Better Business Bureau’s social media and received:

• 40,498 impressions, 913 likes, 31 comments and 515 shares.

Press Release

The press release was shared to the Department’s social media and resulted in:

• 591 impressions, 2 likes and 2 shares.

2nd Annual Unlicensed Activity Awareness Week (June 13 to 17, 2016)

Social Media

#ULAawareness was used to track engagement on social media. Five ULA awareness infographics were shared to social media which resulted in:

• 600 to 1,700 impressions per post; 5,522 impressions total.

Press Release

The joint press release was shared to the Better Business Bureau’s Facebook and resulted in:

• 9,613 impressions, 383 likes, 15 comments and 67 shares—a 56% increase from the 2014/15 post.